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(FT) Market Research Specialist

The Oklahoman Media Company


Location:
Oklahoma City, Oklahoma
Date:
02/15/2017
Job Type:
Employee
Job Status:
Full Time
Categories:
  • Marketing / Advertising / PR
  • Professional
  • Sales
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  • Research Salary

Job Details

  MARKETING 

(FT) MARKET RESEARCH SPECIALIST

 

A core element of The OMC’s growth objectives, creation of competitive advantage and value creation is to use valid data about markets, customers, clients, trends, brand strength, product feedback, and more, to inform our decision-making.

The Market Research Specialist is accountable for developing and analyzing market research, initiating internally-driven research surveys supporting Marketing, Advertising and other organizations within the company; managing various projects through third party specialists (for example NPS, Voice of the Customer, Brand reputation studies) and researching existing market research.

Essential Duties and Responsibilities:

  • Inform and guide our efforts toward improving key brand measures (unaided and aided awareness, brand opinion, purchase consideration and Net Promoter Score)
  • Inform and guide existing product development and Identify new marketing and product opportunities to increase sales, traffic and user engagement
  • Contribute to and guide Advertising Sales national and local sales efforts by creating, analyzing and leveraging data that identifies sales opportunities, influences sales initiatives and proposals, and informs sales reps on competitive and category data, as well as industry trends
  • Provide support to other organizations in the company, including Circulation, Audience Development and NIC, as well as to Strategy teams
  • Manage a portfolio of research activities (Voice of the customer measures, net promoter score, reputation and perception, industry market share and insights)
  • Execute and report on internally developed market surveys
  • Create and maintain strong relationships with Advertising, Audience Development, NIC and Circulation
  • Develop competitive reviews
  • Contribute insights to product development
  • Provide regular report-outs of research findings
  • Respond to ad hoc research and data requests

 

Skills:

  • Experience with Simmons and/or Scarborough
  • Proficient in Excel and Powerpoint
  • Survey design, execution and analysis, experience with SurveyGizmo or similar
  • Competitive claim development
  • Analytical
  • Detailed
  • Approachable, communication skills (oral and written)

 

To apply online:
Click Here 

An Equal Opportunity Employer

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